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International superstar ‘Cristina’ signs with IMG licensing to expand marketing and merchandising

 


New York, February 25, 2003 Cristina (Saralegui), the popular, award-winning journalist and television personality, who is often lovingly referred to as the “Latin Oprah,” has signed with IMG Licensing for representation, it was announced by Michael Browne, senior director of licensing.
“Cristina is a one-of-a-kind personality,” Browne says. “She sends a positive message of empowerment not only to Hispanic women, but to all women. We are excited to be working with Cristina and are looking forward to securing licensees in apparel, accessories, health and beauty, home décor and furnishings on a worldwide basis.”

“There have always been a number of opportunities outside of the media,” Cristina says “and I am looking forward to working with IMG Licensing to explore them in more detail.”
Cristina’s licensing partners will be able to simultaneously address two of the most important objectives in today’s retail marketplace – attracting Hispanic consumers and owning an exclusive brand that creates differentiation from the competition, added Browne.

Premiering in 1989, Cristina’s self-titled talk, show, which now airs weekly, has been the number one talk program on Spanish-language television in America, and its international audience is estimated at more than 100 million people. Airing in the U.S. on Univision, the leading Spanish-language television network, “The Cristina Show,” which is also broadcast throughout Latin America and Europe, has won 11 Emmy Awards.

Cristina is also co-publisher of Cristina La Revista, a monthly magazine distributed throughout the United States and Latin America. She hosts “Cristina Opina,” a daily radio show that airs throughout Latin America and is distributed by ABC Radio International, a division of ABC Radio Networks.


In addition to her Emmy Awards, Cristina has been honored by the National Organization of Women in Communications and the National Network of Hispanic Women. She has been recognized by “Who’s Who in Professional and Executive Women” and has been named one of “The Top 100 Hispanic Influential People in the U.S.” She also received the National Council of La Raza/Kraft Foods ALMA (American Latino Media Arts) Community Service Award for 2000, honoring her work on behalf of HIV/AIDS awareness in the Latino community. She has a star on the Hollywood Walk of Fame and most recently was voted one of “Ms. Magazine’s Women of the Year 2002.”

IMG Licensing, the world’s largest trademark and licensing company, is part of the Mark McCormack Group of Companies, founded by McCormack in the early 1960s. IMG is the world's premier sports, lifestyle and leisure time management and marketing agency. IMG clients include Tiger Woods, AAA, Peyton Manning, Arnold Palmer, FTD®, Fodor’s Travel Publications, Buster Brown?, Venus Williams, Serena Williams, Stride Rite International Corp., Jeff Gordon, Wimbledon, Gisele, Steinway & Sons?, the Nobel Foundation, the GRAMMYS?, the WTA Tour, the Kennedy Space Center and Popular Science.

Contact: Carla Schalman/Linda Dozoretz
323 656 4499
pr@ldcomm.com

 
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