Know Cristina
Casa Cristina™, A Lifestyle Brand
CRISTINA’s brand name recognition among Hispanics in the U.S. and Latin America is unparalleled and in high demand by leading corporations seeking to tap into the burgeoning Hispanic consumer market. A 2004 poll conducted by Synovate U.S. Hispanic Market Report found the following perceptions about CRISTINA among Hispanic decision-makers between the ages of 25-54: CRISTINA Overall Trust Score: 80%; CRISTINA provides styles and fashion to fit your lifestyle: 71%; CRISTINA is a role model (females): 70%; a new line of furniture by CRISTINA would appeal to you: 80%.
During her three decades of entertaining and educating people, CRISTINA’s personal warmth and style have inspired millions of loyal followers who look to her for information on everything from relationship issues to celebrities, family life, home décor and entertaining. Through her weekly show, her bilingual web site, www.cristinaonline.com, and her new Casa Cristina™ collection, CRISTINA reaches millions of loyal consumers.
In 2004, CRISTINA created the Casa Cristina™ collection, the first complete collection of home furnishings inspired by her personal style. To date, the Casa Cristina™ collection is comprised of furniture, home accessories, lighting, mattresses, bed and bath accessories and kitchen textiles. In November of 2006, CRISTINA was selected as one of “The 50 Most Influential People in Home Furnishings Style and Design” by Home Furnishings News (HFN).
Her latest venture in home furnishings involves a dynamic partnership with top national retailer Kohl’s. The Casa Cristina™ Bed and Bath collection along with her kitchen textiles collection was launched in spring 2007 throughout the 820 Kohl’s stores nationwide and on www.kohls.com. The Casa Cristina™ Home Décor collection consisting of home accents, candles, and picture frames as well as the Casa Cristina™ collection of dishware, glassware and silverware will be introduced nationwide at all Kohl’s stores in fall 2007.
