Casa Cristina™ News
The Casa Cristina™ Mattress collection debuts nationwide at Mattress Giant stores
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Addison, TX (July 28, 2008) – Mattress Giant Corporation, the nation’s fifth largest bedding retailer, today launched Emmy award-winning journalist Cristina Saralegui’s Casa Cristina™ line of mattresses nationwide. The mattress collection, inspired by the popular host and executive producer of “The Cristina Show,” reflects Cristina’s personal style and vibrant sensibility. The Casa Cristina™ Mattress Collection will be available at Mattress Giant’s 359 retail stores. Mattress Giant is the first bedding retailer of its size to offer the affordably priced mattress line to consumers. Casa Cristina’s mission is to empower Hispanics to create a beautiful home that embraces their heritage and to expose the general market consumer to the quality of Hispanic design.
CRISTINA SARALEGUI is a 30-year veteran journalist who is recognized as one of the most influential role models for today’s Hispanic woman. In making the announcement, she said, “It is extremely gratifying that Casa Cristina™ has become a line of home furnishings whose style consumers have embraced and whose quality they trust. So it was natural to partner with Mattress Giant, one of the industry’s largest and most trusted retailers, to bring the Encanto and Esencia mattresses into the marketplace.”
“Like Cristina, Mattress Giant is a trusted partner in helping consumers find high quality, sensible solutions for their lives - and few things are more important than achieving better night’s sleep,” said Terri Stephens, vice president of marketing and advertising for Mattress Giant. “The addition of the Casa Cristina™ line-up represents our deep understanding of the female consumer, her needs and the people and personalities most important in her life.”
Casa Cristina™ mattresses are one of fifteen product categories of Saralegui’s expanding Casa CristinaTM collection which includes furniture, lighting, home accessories, as well as bedding and bath products. The two models currently being sold at Mattress Giant, Encanto and Esencia, are both entirely hypoallergenic, with moisture absorbent and breathable 100% natural cashmere, silk and bamboo coverings. The Esencia mattress cover also contains aloe, which holds antibacterial properties for a more hygienic sleep.
The Casa Cristina™ mattress collection is manufactured by Lady Americana one of the finest and most important mattress manufacturers in the bedding industry Esencia and Encanto are part of their The Eco-Comfort® initiative which is a green strategy that reflects their commitment to leave the smallest environmental footprint as possible.
About Mattress Giant
Mattress Giant Corporation, based in Addison, Texas, is one of the fastest growing mattress retailers in the United States. Mattress Giant is experiencing
enormous growth due in part to its intense focus and commitment to sales training, customer service, and engaged employees. With more than 350
locations nationwide, Mattress Giant has positioned itself as the ultimate mattress specialty retailer. Each store offers the greatest selection to consumers
through innovative design, pricing, and national brands. More information can be found at the company’s Web site, www.mattressgiant.com.